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My New Address

September 7, 2010 Leave a comment

Check my new spot out at http://lissetteflores.com

What you should avoid in Social Media

August 6, 2010 Leave a comment

Recently, I’ve been thinking a lot about the state of social media, and I’m reminded of where we were in the mid-90s with the advent of the web. I lived and worked through Web 1.0, and am feeling a sense of déjà vu as we play out the same routines with Web 2.0 and beyond: social media is getting the same basic adoption patterns, the same reactions and overreactions. It’s just different tools and terminology. We have a long way to go before everyone and their cousin uses social networks more than they email, or tweets more than they call, but nobody can deny the way we communicate has once again been changed forever.

Here’s how I’d illustrate where we are in terms of social media tool adoption and integration into the fabric of our work and lives, as compared to early web adoption:

When I listen to people get all excited about social media as if it were some newfangled discovery, I keep wanting to say “It’s just online community. We’ve had that for over 20 years now. We’re just getting it via new applications with more integrated features. But it’s community!” Friends, fans and followers? We used to call them community members or our online friends.

Despite having been in this same place before, I have to admit I’m still excited about the possibilities. My concern is where things could be headed if we’re not smart about how we use the new tools at our disposal — we could end up repeating many of the mistakes made during the Web 1.0 years. With that in mind, here are my ten things to avoid in social media:

  • Avoid the fishbowl syndrome. Those of us “in the know” are starting to like the sound of our own voices, but we’re really just preaching to the converted (yes, just like I’m probably doing now). Just because we know about social media doesn’t mean everyone does, or even cares about it. We need to jump out of our fishbowls and smell the air of reality. Get out into the world beyond your tweeps. It will do you good.
  • Avoid glut and overload. Just because it’s there, it doesn’t mean you have to be on it. It’s our own fault that we are overloaded by every new social network or social tool out there, because we keep joining them. We don’t need them all and neither do our clients. A few strategically and thoughtfully selected networks, applications or tools can go much further than dozens of them. You don’t have to be everywhere.
  • Avoid knee-jerk reactions. Don’t be so fast to say “yes” to social media, but don’t be so fast to say “no” either. Like with any good business — or life — decision, take your time, weigh the aspects and options, do your homework, turn to trusted friends and advisers, then make a deliberate decision. Don’t get a Facebook Page just because everyone else has one. Understand what you are trying to achieve, research if your audience is not only on Facebook but actually paying attention to anything other than their virtual farm crops, then plan your approach. Planning takes time.
  • Avoid overreaching and overstating. Just because we feel social media is important doesn’t mean it is to everyone else. Those of us using the tools are doing so for a myriad of reasons, so we can’t lump everyone on a social network or with a blog into one box. Good communications and good customer service are still where it’s at. The delivery methods have changed rapidly, but it still boils down to the Golden Rule: the “Please” and “Thank You,” and the smile.
  • Avoid the shingle phenomenon. Don’t join the people who add “Social Media” next to their title or company name and suddenly, they’re an expert. Or worse, they shell out a few thousand to someone else who claims to offer Social Media Certification, then they sucker in a bunch of unsuspecting clients and bring them on a reckless ride after only 40 hours of “intensive training.” Just don’t do it.
  • Avoid the big plunge. I’ve always advised my clients to dip a toe into the water first to see if it’s warm. Don’t just pull out all the stops with social media. Use a phased approach to adopt new tools, technologies and tactics. You need to warm up, work out the kinks. Jumping into the deep end before you can swim only means you’re likely to drown.
  • Avoid the quick hit. Social media is not a campaign; it’s a commitment. Plan for the long term. Take your time, and be deliberate about your actions. Measure. Evaluate. Improve what you are doing. Listen. Respond. Interact. Connect. Be there for the long haul. Learn and grow with your audience, your customers, your constituents. You now have unprecedented access to your customers. Use wisely.
  • Avoid the numbers game. Sure you can use automated following tools and maybe get a slew of people following you back. But they’re not listening. They don’t care. I’ve always said that I’d rather have 100 friends, fans or followers who care than 1000 who ignore me.  Social media is not about the big numbers but what you do with the numbers you have — and what they do in return. Devoted actions of a few can have an exponential impact, far greater than inaction by many.
  • Avoid the silos. Do not relegate social media to an afterthought. Do not get your communications or marketing team together, and then give the social media team the notes. Someone with social media savvy needs to be at the table from the start. Their knowledge and experience can better inform your brainstorming, can open new doors, can enhance old tactics or eliminate them all together.
  • Avoid one-size-fits-all thinking. What’s good for your neighbor may not be good for you. What is good for one of your clients isn’t necessarily the right thing for all the rest. While it is tempting to squeeze social media into a formula or to make a template and mass produce campaigns, each company or organization or individual deserves a plan customized to their needs, tailored for their distinct audiences, and made to fit their capabilities. Greed drives automation, and automation drives mediocrity at best, expensive failures at worst.

Where do you think social media is right now? And what are you definitely trying to avoid?

Let me know leave your comments

“Our deepest fears

July 17, 2010 Leave a comment

I love this poem so I waned to share it with all of you….

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”  by Marianne Williamson

14 year old goes crazy over Mac Book Pro

June 22, 2010 Leave a comment

Here’s a video clip of my 14year old daughter Tylia getting her first Macbook Pro.

Enjoy it’s hilarious…

Social Media- Is it a Fad?

Did You Know?

April 21, 2010 Leave a comment

Check this vid out…

5 Power Tips On Network Marketing Prospecting

July 15, 2009 Leave a comment

NetworkingNetwork marketing prospecting is the major part of any network marketing concern. Nothing will replace it. This is the bread that is buttered to grease the wheels of the marketing machine, plain and simple. It is Ok to disagree with this, but it won’t change the reality of where your income is generated from.
Prospecting for leads is the backbone of all network marketing realities. You can have a few thousand people beating down the doors for the product, but if you think this is the way you will make your network income, then you are so very, very wrong.
The very nature of network marketing companies will not pay you to just sell the products. The real money and the incentives are all wrapped up with the downline you can create.
There is only one way to create a downline that will provide you with a solid income. You must venture out into the Internet and generate leads. There really is no other way. The alternative is to convince your family, Aunts, Uncles, cousins and second and third cousins (you never met) to become your downline. This would not be any fun at all.
Prospecting Through Your Website – Conveying The Message
1. Have a real passion for your company. This means you must be committed to the products, the company and your compensation plan.
If you do not have the passion for it, then find something else you have a passion for. Life is much to short to be diddling around with something you don’t really care about. In the end, you will not succeed. Blame it on God if you want to, but your commitment to the whole idea of a promotional website will slip down around your ankles if you are not passionate about this thing in your site’s promotion.
2. Have a good opener. When you get all of that traffic to your promotional website to become interested in your company, you better have a great opener to hold them, then keep them reading.

If your network is about a health and wellness company that is appealing to people that want to commit to a healthier lifestyle, then you must appeal to their need.Make your ad copy flow and be conversational. Engage the visitors to keep reading about the wonders of the products the company produces and how this makes everyone more vibrant, more alive. Talk to them about how their lives can change by becoming a distributor for something they truly believe in.
3. Talk about them, not you. Most people don’t like their jobs and feel they are missing their true calling. Hit some nerves. Talk about others that have discovered this wonderful company and how it changed their lives! Talk about how life began falling into place and began making sense again for others in your downline. Use testimonials!
4. Always address the company in positive ways, while addressing the old ways in a low key negative, and bouncing lightly between the two topics. Some of us feel lost and aimless, without direction when there is no place to go. Then one day, I found something to begin believing in again when I found this opportunity, etc.
5. Good prospecting for leads is to reassure the prospect. Let them know they have the talents and abilities to make a difference, not just in their lives, but everyone else’s too!
I know this sounds like a hype, but everyone has the abilities to reach up and inspire others. Too many people forgot they can do this. You are only reminding everyone that they can still inspire others. This old world could never turn without everyone in it pushing.
Marketing prospecting has always been about re-awakening the best of what we all have in us to shine with. By creating your promotional website to appeal to human nature in a positive way, you cannot go wrong. This will touch people in places they might not be aware of even having anymore. But this is actually helping prospects to find something you might have an answer for.